Penn State We Are

The chant that has carried Happy Valley for generations, needed a look and feel that could carry the same weight across every sport for the 2026/27 seasons. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed suscipit posuere elit. The result was a launch that felt like it belonged to Penn State first, with every program getting its own moment inside a single, connected story. The campaign gives Penn State and Adidas a shared identity built on PSU’s own terms.

Agency: New Monster. Role: Design, Visual Identity, Presentation Design.