We Are Penn State

Penn State Athletics launch of its new partnership with Adidas, a rollout that had to introduce a major brand deal to 31 sports programs without losing what makes Penn State's identity distinct. "We Are," the chant that has carried Happy Valley for generations, needed a look and feel that could carry the same weight across every sport for the 2026/27 season. The campaign built to a full declaration putting PSU student–athletes in the leading role.

Agency: New Monster. Role: Lead Designer, Visual Identity, Presentation Design.