Goodline Grooming Co.

CVS asked us to create a new men's grooming brand that provides guys precisely what they want: simple, yet good for you products. We designed the brand from the counter up, including brand strategy, naming, logo, tone of voice, color, packaging design, and in-store experience. Goodline was born by bringing together the familiar barbershop aesthetic with simple, eye-catching, modern design.

Agency: Standard Black. Role: Naming, Visual Identity, Brand Guidelines, Packaging, In-Store, Presentation Design.