Mack Weldon Brand Refresh

Shortly after celebrating their 10th anniversary, Mack Weldon asked us to refresh their iconic men’s brand both visually and strategically. Partnering with their design leads, we audited what was successful and what could use refinement. Our efforts resulted in a deeper color palette, more relevant typography, a new brand platform (“Wear It Well”) and complete digital brand guidelines. Photos by Mack Weldon.

Visual Audits, Visual Identity, Brand Guidelines, Packaging, Collateral, Presentation Design