Mack Weldon Brand Refresh

Shortly after celebrating their 10th anniversary, Mack Weldon asked us to refresh their iconic men’s brand both visually and strategically. Partnering with their design leaders, we audited what was successful and what could use refinement. Our efforts resulted in a deeper color palette, more relevant typography, a new brand platform (“Wear It Well”) and complete digital brand guidelines. Combined with a new photo art direction, and Mack Weldon has a brand kit ready for the future. Photos by Mack Weldon.

Visual Audits, Visual Identity, Brand Guidelines, Packaging, Collateral, Presentation Design