CVS Well Market Launch

Welcome to Well Market at CVS! No one wants to take snacking too seriously, which is why our launch campaign for Well Market struck a balance between fun, spontaneity, loads of flavor cues, and the very important commitment to Treating Yourself Well. To bring this delicious idea to life, we crafted a brand world, launched a campaign, and “tested” an embarrassing amount of chocolate-covered almonds :)

Role: Creative Concepts, Light Copy, Design Direction, Design, Campaign Guidelines