Free Assembly Packaging

Free Assembly is Walmart’s first sustainable fashion brand and was created as a way to bring elevated basics to a mass consumer. Working in partnership with their VP of Design and multiple internal teams, we designed and activated a flexible packaging system across all adult and kids product. Additionally, we created detailed usage guides and a small collection of graphics to help further introduce the brand. Lifestyle photos by Walmart.

Role: Packaging System, Packaging Design, On-Product Marketing, Usage Guidelines, Apparel Graphics