Chagee App

As Chinese teahouse brand Chagee expanded into Southern California, they asked us to reimagine their mobile app for the US market. Drawing inspiration from the richness and ritual of tea, we refined and expanded the color palette, introduced humanist typography, clarified the brand voice and crafted a user experience designed to evoke a sense of calm. The result helped Chagee translate centuries of tradition into meaningful moments of modern connection. Photos by Chagee.

Agency: Standard Black. Role: Lead Designer, Design Guidelines.