AE Jeans Customization

While at American Eagle, we created a jeans customization program centered around our iconic backpatch. Denim-lovers could “make our jeans yours” and personalize their pair with unique fabrics, pop color leathers, seasonal graphics—you name it. After a successful online rollout, we followed with an activation at our NYC flagship where guests could add messaging to make their jeans truly one of a kind. Photos by American Eagle Outfitters.

Design, Production