AE Jeans Customization

Great jeans can tell a personal story. To tell that story, we built a customization platform for American Eagle Outfitters that transformed its iconic back patch into a canvas for self-expression. From premium fabrics and colorful leathers to seasonal graphics, each pair became uniquely personal. After launching online, we extended the experience into retail, where denimheads could add personalized messaging, creating one-of-a-kind jeans that reflected their own identity. Photos by American Eagle.

Role: Lead Designer, Production.